Okay, so I’m guessing you know who Frank Kern is. After all, he’s probably the most famous Internet marketer there is. And he’s certainly one of the most successful.
His most famous product is Mass Control, and I have personally gone through versions 1 and 2. I was also a member of Frank’s high-priced monthly membership for several months.
In this post, I’m going to share with you the 3 best money-making ideas that were taught to me by Frank Kern.
But here’s the funny thing.
Only 1 of these things came from Frank’s products.
The other 2 came from his free content, and from watching how Frank has operated over the years.
Frank Kern is a lot like many of the top Internet marketing gurus, in that his marketing is better than his products.
In my opinion, you’ll learn a lot more from watching Frank Kern launch a product than you’ll learn from the product itself.
Anyway, I’m getting sidetracked. On with the post and the 3 best money-making ideas I’ve learned from Frank Kern.
1. The 4 Day Cash Machine.
The 4 Day Cask Machine is a bonus module from Frank’s Mass Control course, and it’s probably made me more money than the rest of the Mass Control course combined.
And what is The 4 Day Cash Machine?
It’s a sale.
Really, that’s all there is to The 4 Day Cash Machine. It’s a 4 day sale where you sell a product at half-price to generate a quick flurry of sales for some fast and easy money.
If that’s all there is to The 4 Day Cash Machine, then you might be wondering why I wanted to pass it on to you, and here’s the reason why.
Yes, the idea of holding a sale is a simple one, an old one, and you’re probably already aware of it. I was aware of it too at the time Frank taught me The 4 Day Cash Machine.
But even though I knew all about sales and their sales-boosting abilities, I’d never actually had one for any of my subscriber lists.
I don’t know why I’d never had one – I really don’t. I’m passing this idea onto you in case you also know about sales and yet fail to ever hold one.
Because no matter what niche you’re in, no matter the size of your list, I can guarantee that if you hold a half-price sale for a few days, you’ll make a lot more sales than you normally do.
In The 4 Day Cash Machine, Frank suggests you hold the sale for 4 days, and that you email once on each of those days with some very lengthy sales copy inside the email.
Over the past few years, I’ve refined how I use these ideas, and I’ve come up with an approach that works great and that gets me better overall results, so I’ll share that approach with you now.
- Only have a sale on big occasions: Christmas, New Year’s, July 4th, Halloween, and on dates that are important in your market
- Use sparingly: no more than 3 or 4 sales a year per product or market
- 2 days, not 4: I prefer to hold 2 day sales instead of 4, since most people buy in these first 2 days anyway and I can spare my lists 2 annoying emails
- Short email copy, not long: I get better results with very short emails with a link to the longer copy
Hold some 4 Day Cash Machine sales and incorporate my tips, and I think you’ll get some great results.
2. Results in Advance.
This idea is one that Frank teaches a lot in his free content during launches, and it’s probably his best idea.
The basic idea of Results In Advance is this:
- show your subscriber or prospect where they’re starting from
- show your prospect where they’d like to be
- give your prospect free information that moves them toward where they’d like to be
- wait until they’ve made some progress towards their goals
- then ask your prospect to finally buy something
Showing your subscribers or prospects that you know what you’re doing, and that you know things that can help them, and only then asking them to buy something is a very powerful approach.
It gives you credibility, earns respect, and means you don’t ask for the sale until your prospect has already made progress, and so feels inspired to take further action.
I try to use Results In Advance in everything I do now.
Here’s my favourite approach when using Results In Advance:
- offer visitors to my site free videos in exchange for their email address
- send subscribers high-quality, non-promotional advice via videos for 3, 4, or 5 consecutive days
- after the free videos, ask the subscribers outright if they are in a better place than before they used my ideas
- tell my subscribers that I have a product with even more helpful information and send them to a sales page
This approach works incredibly well.
Yes, sometimes I stray from this approach, but it’s always my starting point when I enter a new market or create a new product.
And it’s never failed to convert well for me.
3. Super-Simple Offers.
I believe Frank credits this Super-Simple Offers approach to his fellow Internet marketer John Carlton.
This approach, Frank always says, is the best way to combat the nervous, sell-from-your-heels mindset that most marketers adopt when they try to ask a prospect to buy.
When I first started out online, I was very uncomfortable asking someone to buy something, and as a result I’m sure I left a lot of money on the table with my nervous and unsure approach.
All those problems can be helped with Super-Simple Offers, which are really just some basic guidelines to stick to when it comes time to ask someone to buy something.
Here’s the 3 step approach that Frank teaches:
- here’s what I’ve got
- here’s what it’ll do for you
- here’s what you need to do next
Pretty simple, eh?
So if you want to use this approach, here’s how you’d apply those 3 steps.
First, you tell your prospect that you have a product, and you explain what it is.
Second, you tell your prospect what your product does and what results it will give them if they use it.
Third, you tell your prospect what they need to do next – normally that would be buying your product, but you could also use this same 3 step approach to get subscribers, in which case this third step would be for your prospect to enter their email address.
This basic approach to asking for the sale is fool-proof, and no matter what level you’re at, I recommend you use something like this to make asking for the sale a far easier thing to do.
So there you have it – the 3 things I learned from Frank Kern that have made me the most money, and the 3 things that I think you should start using too.
I believe that if you occasionally hold quick Cash Machine style sales for some fast money, that if you help your prospects achieve Results In Advance before you ask for the sale, and that if you keep your offers super-simple…
Well, I believe you’ll be making a lot more money online that you are right now.
IMPORTANT NOTE: There’s a 4th thing you can learn from Frank Kern, which I’ve touched on in this post. It’s probably the most important thing you can learn from him. And that is this:
You can learn more from Frank Kern by watching his launches and his marketing than you can by buying and using his products.
So the next time you’re about to buy a $2,000 product from Frank Kern, put your money away and instead ask yourself what he did that made you want to throw your money at him.