In the first part of this 5 part series on things Internet marketing gurus taught me that made me money, I’m going to focus on Eben Pagan.
Because he’s taught me more than any other Internet marketing guru, and what he’s taught me has made me more money than any other Internet marketing guru.
Eben Pagan is the guy behind Double Your Dating, in case you didn’t know. This business does in excess of $20 million a year. He also does millions more every year in Internet marketing products.
In other words, he knows what he’s doing.
I’ve bought many of Eben’s Internet marketing products, and what I haven’t bought I’ve still been lucky enough to have access to. (A couple of years back I entered a contest Eben was running. The prize was every single business training product he’d ever released. I won.)
So when it comes to Eben’s stuff, I’ve seen it all.
He’s taught me a lot, and what he’s taught me has made me a lot of money. I can’t share it all with you – there’s not enough space in this post for that. But what I can do is share the 3 things Eben taught me that made me the most money.
1. Move The Freeline.
Probably Eben’s most famous concept. It’s so famous, in fact, that it can be found on hundreds of marketing websites, with many people passing the concept off as their own.
In case you’re not familiar with this concept, “Move The Freeline” is all about sharing your very best content for free in order to attract attention from prospective customers.
The idea of giving away your best content for free is hard to come to terms with for most people, myself included, but when you overcome your reservations and take the plunge, the results are often spectacular.
I now “Move The Freeline” every time I create a new product: I take the best content from the product, put it into videos that I give away free to subscribers, and then within those videos I sell my prospective customers on the rest of the product.
The reaction of many of those prospective customers, when they see the high-quality content being given away for free, is this: If this is how good this guy’s free stuff is, then how good must be the stuff you have to pay for?
That leads to a lot of sales, and that’s why this is the best thing Eben’s ever taught me.
2. Speed of Implementation.
This concept isn’t wholly Eben’s, and I’m sure others have taught it before him. But it was Eben who made me aware of the difference it can make.
Speed of implementation simply means how quickly you put to work the things you learn.
Take the first thing I shared with you today – “Move The Freeline.” You now know about that concept, and you can see its potential for making you more money online.
But will you use what you’ve learned about moving the freeline? And how long will you wait before you take action to make it a part of your business?
That’s what speed of implementation is all about.
What Eben made me realize is that speed of implementation is something that all highly-successful people have in common.
When they learn something new that can help them, they start using it right away.
When they get an idea for a new project, they make it happen in lightning0-fast time, and there’s no procrastination or doubts or delays. They just get the ball rolling, fast.
To give you an idea of how learning this from Eben has changed the way I work, consider 2 of my own info products:
- my first info product from 4 years ago, which took me 5 months to create
- my most recent info product, which took me 10 days to create
And that most recent product, by the way, sells for more money than my first product and converts better than my first product.
And I got it made 15 times faster than that first one.
Because when Eben showed me the importance of speed of implementation, I realized that any idea I have, no matter how great, can’t make me a single cent until it’s real.
Every single day you have an idea for a product that’s not yet on the market, every single day you have a skill you’re not utilizing, every single day you have a piece of information your business can benefit from that you’re not using…You’re losing money.
These things are ingrained in my mind now.
When I get an idea for a product, or I learn something new that can help my business, I challenge myself to implement it as fast as possible.
I challenge you to do the same.
In fact, to improve your own speed of implementation, use something that you learn in this very post right away – today!
3. Work in Chunks.
The final thing that Eben taught me might seem small and unimportant compared to the first 2 things I’ve already covered.
But this simple idea has benefited me as much as anything else I’ve ever learned from an Internet marketing guru. So don’t underestimate what it can do for you.
The idea is working in chunks.
This is an idea that Eben taught in Wake Up Productive, a time-management program.
The idea, in a nutshell, is that we should work on one task at a time for short periods of focused time.
This approach is the opposite of how a lot of people work these days – multitasking is the way most people like to get things done.
And I was a multitasker too. Up until a couple of years ago, any given hour of work for me would be made up of:
- checking and replying to emails
- writing content
- reading forums
- surfing around online
- phone calls
Until a couple of years ago, there weren’t many hours in my working day where I wouldn’t do all of the things on that above list.
I never understood how damaging it was to my productivity. I thought that an hour’s work was an hour’s work, and that it didn’t matter how the work or time was organized.
But when Eben talked about how damaging a multitasking approach was, I gave his idea a try.
And his idea was simple.
Work for short periods of time, around 40 minutes, on a single task. Then to take a short break of 10 minutes or so, and to repeat.
When I started doing this, I was amazed at the difference it made. I was immediately getting many times more work done in the same time. And the work I was doing was better because my concentration levels were so much higher.
On average, I’d say that I get 3 times more work done now than when I would multitask, and that’s why I now do all my work in short, focused periods of time.
I’m even doing it with this post you’re reading right now. In the past, I would have written a post like this over the course of an entire day, whilst simultaneously doing all those other jobs on that list above.
But not anymore.
I sat down around 35 minutes ago with an idea for this post, and I’ve sat here working on this and nothing else since.
And I’ve got a pretty decent 1,500 word post in a fraction of the time it would have taken me back when I was a multitasker.
So do yourself a favor and work in chunks – you’ll get more done, and what you do will be better.
Eben Pagan has taught me more than anyone else when it comes to Internet marketing and making money online.
And the 3 ideas I’ve focused on in this post have made the biggest impact from all that he’s taught me.
I believe that if you move the freeline and give away your best stuff, that if you double the speed with which you implement your new ideas and new skills, and that if you do all your work in short, focused blocks of time…
Well, I believe your success and your income will skyrocket.